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(Ebook) Winning Strategies for the New Latin Markets by Fernando Robles, Francoise Simon, Jerry Haar ISBN 9780130617163, 0130617164

  • SKU: EBN-1903788
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Authors:Fernando Robles, Francoise Simon, Jerry Haar
Pages:393 pages.
Year:2002
Editon:1
Publisher:FT Press
Language:english
File Size:1.43 MB
Format:pdf
ISBNS:9780130617163, 0130617164
Categories: Ebooks

Product desciption

(Ebook) Winning Strategies for the New Latin Markets by Fernando Robles, Francoise Simon, Jerry Haar ISBN 9780130617163, 0130617164

Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing business: regional market expansion, market segmentation, branding, distribution, financing, and corporate structure.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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