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(Ebook) Why Killer Products Don’t Sell: How to Run Your Company to a New Set of Rules by Ian Gotts, Dominic Rowsell ISBN 9781906465261, 1906465266

  • SKU: EBN-5436166
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5.0

35 reviews
Instant download (eBook) Why Killer Products Don’t Sell: How to Run Your Company to a New Set of Rules after payment.
Authors:Ian Gotts, Dominic Rowsell
Pages:194 pages.
Year:2008
Editon:1
Publisher:Capstone
Language:english
File Size:1.47 MB
Format:pdf
ISBNS:9781906465261, 1906465266
Categories: Ebooks

Product desciption

(Ebook) Why Killer Products Don’t Sell: How to Run Your Company to a New Set of Rules by Ian Gotts, Dominic Rowsell ISBN 9781906465261, 1906465266

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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