(Ebook) Web design a beginner s guide 2nd Edition by Wendy Willard ISBN 0071701354 9780071701358

(Ebook) Web design a beginner s guide 2nd Edition by Wendy Willard ISBN 0071701354 9780071701358

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ISBN 10: 0071701354 
ISBN 13: 9780071701358
Author: Wendy Willard

Essential Skills--Made Easy! Create professional-quality web sites in no time with help from hands-on tutorials. Fully updated to cover the latest technologies and techniques, Web Design: A Beginner's Guide, Second Edition, explains how to analyze site requirements and create a web-development proposal to plan and document your project. You'll learn how to design an attractive, easy-to-use web site, focusing on key issues such as color, layout, navigation, typography, and images. Discover how to incorporate JavaScript, cascading style sheets (CSS), HTML/XHTML, Flash, and more to take your design from mockup to code. Boosting web site traffic through search engine optimization, e-mail design, and online advertising is also covered in this fast-paced guide. Designed for Easy Learning Key Skills & Concepts--Chapter-opening lists of specific skills covered in the chapter Ask the Expert--Q&A sections filled with bonus information and helpful tips Notes--Extra information related to the topic being covered Tips--Helpful reminders or alternate ways of doing things Annotated Syntax--Example code with commentary that describes the programming techniques being illustrated Ready-to-use code at www.mhprofessional.com/computingdownload Wendy Willard is a designer, consultant, writer, and educator who has been involved in web design for more than 13 years. She is the author of HTML: A Beginner's Guide, Fourth Edition, and other books.

(Ebook) Web design a beginner s guide 2nd Table of contents:

Part I: Planning
1 Asking the Right Questions
Who
Why
What
Where
When
How
Summary
2 Formulating the Answers
Documentation
The Proposal
Site Map
Measuring Success
Summary
Part II: Designing
3 Anticipating Web-Specific Design Issues
Deciding Which Design Tools to Use
Screen Design Considerations
Summary
4 Laying the Groundwork for Good Design
Inspiration
Navigation
Layout
Transitions
Progress Check
Color
Finding Stock Media
Creating Design Mockups
Summary
5 Preparing for Production
Identifying Individual Page Elements for Layout
Recognize Graphic File Formats for the Web
Adding Interactivity to Design Files
Slicing the Designs
Summary
6 Producing the Design
Saving Images from Design Applications
Exporting Whole Designs
Using Flash
Summary
Part III: Coding
7 Getting Started with the Code
Creating the File Structure
Basic HTML Page Code
Coding Etiquette
Summary
8 Structuring Content
Setting Up Content Areas
Using HTML to Contain the Content
Adding Links
Using HTML to Add Images
Progress Check
Summary
9 Styling Content
Setting the Style
Changing Font Characteristics
Styling Links
Styling Lists
Customizing Form Fields
Progress Check
Summary
10 Positioning Content
Understanding Box Properties
Adjusting Basic Alignment
Using Floats
Using CSS Positioning
Layering
Centering
CSS Backgrounds
Progress Check
Summary
11 Integrating Dynamic Content
Meeting the Site Goals
Adding Multimedia Content
Adding Scripts
Spreading the Word with RSS
Using Blog Templates
Adding Other Third-Party Content
Summary
Part IV: Going Live
12 Publishing Content
Testing
Uploading to a Live Server
Updating the Documentation
Maintenance and Upgrades
Summary
13 Advertising Your Site
Helping Searchers Find Your Site
Increasing Your Audience Through E-mail
Don’t Send Spam
Identify the Necessary Tools for the Task
Design and Code for E-mail Readers
Summary
A: HTML/CSS Reference Table
Generic Attributes
Group Type: Core
Group Type: Events
Group Type: Intl
HTML Tags
CSS Properties

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