Visual merchandising : window and in-store displays for retail by Morgan, Tony, author instant download

Visual merchandising : window and in-store displays for retail by Morgan, Tony, author instant download

1 online resource (224 pages) :, A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area, Includes bibliographical references (page 221) and index, Print version record, Intro; Preface; The History of Visual Merchandising; The Role of a Visual Merchandiser; Store Design; Windows; In-store Visual Merchandising; Mannequins; The Visual Merchandiser's Studio; Glossary; Further reading; Index; Picture credits and acknowledgements; The day-to-day role of a visual merchandiser; Training; Visual merchandising in a department store; Visual merchandising of multiple chain stores; Visual merchandising of small retail outlets; Measuring success; What is store design; Why is store design important?; Who designs the store?; Pop-up shops; How does store design work?, Store study: Kurt GeigerGetting to know your windows; Planning a window display; Themes and schemes; Budgeting; Props; Designing a window display; Store study: Au Printemps; Colour; Window prepping ; Installing the window display; Store study: Louis Vuitton; Lighting; Signage and graphics; Window…