ValueSpace : winning the battle for market leadership : lessons from the world's most admired companies by Mittal, Banwari, Sheth, Jagdish N instant download

ValueSpace : winning the battle for market leadership : lessons from the world's most admired companies by Mittal, Banwari, Sheth, Jagdish N instant download

xii, 265 p. : 23 cm, Includes bibliographical references (p. 255-260) and index, Machine generated contents note: I -- PART ONE -- ValueSpace: A Mandate for Value Creation -- Chapter I: ValueSpace: The Magic Land for -- Winning Customers -- Chapter 2: A Framework for Creating ValueSpace PART TWO -- Understanding ValueSpace Strategy -- Chapter 3: Customer Centeredness: The Launching -- Pad for ValueSpace -- Chapter 4: Performance ValueSpace -- Chapter 5: Price ValueSpace -- \"Chapter 6: Personalization ValueSpace -- t Chapter 7: ValueSpace Expanders PART THREE -- Three Company Profiles in ValueSpace -- Chapter 8: Caterpillar, Inc.: Rock-Solid -- ValueSpace from Yellow Iron -- Chapter 9: United Parcel Service: Big Brown's -- Package for Customer ValueSpace -- Chapter 10: Fossil: Crafting Customer ValueSpace -- in Niche Markets -- PART FOUR -- A Blueprint for Action -- Chapter I I: ValueSpace Building Processes -- Chapter 12: Customer Value, Value Discipline, and the -- Pursuit of Excellence -- Chapter 13: A Roadmap for Action Epilogue: ValueSpace: The Science and the Art 251 Notes 255 -- Index 261