Value-based marketing for bottom-line success : 5 steps to creating customer value by DeBonis, J. Nicholas, Balinski, Eric W; Allen, Phil, 1953- instant download

Value-based marketing for bottom-line success : 5 steps to creating customer value by DeBonis, J. Nicholas, Balinski, Eric W; Allen, Phil, 1953- instant download

1 online resource (xix, 244 pages) :, \"American marketing association.\", Includes bibliographical references (pages 231-233) and index, The business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2: commit- commit to the customer -- Step 3: create- create customer value -- Step 4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing Pentadigm -- Appendix 1: Pentadigm road maps -- Appendix 2: target customer value segment tracer -- Appendix 3: customer lifetime value (CLV) -- Appendix 4: Pentadigm competitive assessment -- Appendix 5: value commitment rating tool -- Appendix 6: developing customer value commitments that are real and superior -- Appendix 7: Pentadigm value-based marketing diagnostic, Print version record