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(Ebook) UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience by Johannes Robier (auth.) ISBN 9783319210612, 9783319210629, 3319210610, 3319210629

  • SKU: EBN-5235450
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Instant download (eBook) UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience after payment.
Authors:Johannes Robier (auth.)
Pages:128 pages.
Year:2016
Editon:1
Publisher:Springer International Publishing
Language:english
File Size:4.62 MB
Format:pdf
ISBNS:9783319210612, 9783319210629, 3319210610, 3319210629
Categories: Ebooks

Product desciption

(Ebook) UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience by Johannes Robier (auth.) ISBN 9783319210612, 9783319210629, 3319210610, 3319210629

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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