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Users, not customers : who really determines the success of your business by Shapiro, Aaron instant download

  • SKU: EBN-238241960
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$ 32 $ 40 (-20%)

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Instant download (eBook) Users, not customers : who really determines the success of your business after payment.
Authors:Shapiro, Aaron
Pages:updating ...
Year:2013
Publisher:New York : Portfolio/Penguin
Language:english
File Size:10.72 MB
Format:pdf
Categories: Ebooks

Product desciption

Users, not customers : who really determines the success of your business by Shapiro, Aaron instant download

241 pages : 22 cm, Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing, \"Updated with a new afterword\"--Cover, Includes bibliographical references and index, Introduction: users first -- User-centric management -- Concentric organization -- Disposable technology -- Higher-calling products -- Utility marketing -- TCPF sales -- Bilateral customer service -- Conclusion: making the shift
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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