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(Ebook) Up Close & Personal?: Customer Relationship Marketing at Work by Paul R Gamble, Merlin Stone, Neil Woodcock, Bryan Foss, Paul R. Gamble ISBN 9780749446918, 9780749448745, 0749446919, 0749448741

  • SKU: EBN-1400034
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Instant download (eBook) Up Close & Personal?: Customer Relationship Marketing at Work after payment.
Authors:Paul R Gamble, Merlin Stone, Neil Woodcock, Bryan Foss, Paul R. Gamble
Pages:440 pages.
Year:2006
Editon:3rd
Publisher:Kogan Page
Language:english
File Size:2.57 MB
Format:pdf
ISBNS:9780749446918, 9780749448745, 0749446919, 0749448741
Categories: Ebooks

Product desciption

(Ebook) Up Close & Personal?: Customer Relationship Marketing at Work by Paul R Gamble, Merlin Stone, Neil Woodcock, Bryan Foss, Paul R. Gamble ISBN 9780749446918, 9780749448745, 0749446919, 0749448741

Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. ''Should be read by all marketing, sales, service and advertising practitioners.'' -- Marketing magazine ''Probably the most level-headed and clear-sighted picture of how markets can affect customer relationships.'' -- Database Marketing
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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