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Available5.0
19 reviews
ISBN 10: 013824457X
ISBN 13: 9780138244576
Author: Patricia Kong, Todd Miller, Kurt Bittner, Ryan Ripley
Rediscovering Purpose
Goals
How Goals and Measures Influence Behaviors
How to Rediscover Purpose
Closing Satisfaction Gaps Creates Value
Customer-Focused Goals Enable Autonomy and Purpose
Improving Strategic Goals
Ask “Why?” to Uncover the Real Objective
Refocus “Internal” Goals on What Customers Need to Experience
Think About How You Will Measure Progress Toward Your Vision
What to Watch For
Moving Forward
Understanding Value
Progressing Toward Goals in a Series of Small Steps
Taking Small Steps Toward Goals
Steering Toward Goals
Adapting Goals
Adapting Tactics
The Real Purpose of Goals Is to Foster Conversations
Losing the Plot and Finding It Again
What to Watch For
Moving Forward
Value Is Essential, but Frequency Matters Too
It Is Not Delivery Speed That Is Important; It Is Feedback Speed
While Focusing on Speed, Do Not Lose Sight of Value
Speed Is Not Enough; Teams Must Also Be Effective
Too Many Things at Once
Where Should Teams Start?
Beware the Efficiency Trap
Balancing Speed and Effectiveness
Cutting Corners: Sometimes Necessary, Sometimes Fatal
What to Watch For
Moving Forward
People Who Largely Seek to Validate Expectations Are Often Disappointed
Transforming “Bad News” into Just “News”
Letting Go of Expectations
Expectations Can Be Stubbornly Held
Replacing “Meeting Expectations” with “Seeking Goals”
Stakeholders and Transparency
How to Define and Categorize Stakeholders
Escaping the “Echo Chamber”
Diverse Perspectives Counter “Groupthink”
What to Watch For
Moving Forward
Identifying Signals
Interpreting Evidence from Signals
Dampening the Noise
Bias Creates Noise
The Customer Is Not Always Right
Objectifying Narratives
Getting Unstuck
Making Decisions
What to Watch For
Moving Forward
Mind the (Satisfaction) Gap
When You Find Yourself in a Hole, Stop Digging
Not All Ideas Are Valuable
Replacing False Certainty with Experimentation
Using Strategic Goal Mapping to Form Experiments
Products Are Vehicles for Running Experiments About Value
Sometimes Teams Lose the Thread and Need a Reminder
Running Experiments and Measuring Results
Inspecting Results and Adapting Next Steps
Customer Experience Is Not Always About More Features
Sometimes You Must Say No
What to Watch For
Moving Forward
Maximizing Output Does Not Maximize Value
The Problems Start with Misfocused Goals
Revenue and Profit Are Important, But They Are Poor Goals
Reconnecting Investments with Customer Outcomes
You Can’t Have It All at Once
How to Measure Outcomes
You Do Not Know What You Do Not Know
How to Choose Between Bets
Make Small Bets
Kill Bad Ideas as Quickly as Possible
Propose Experiments
Evaluate Proposals
Make Sure All the Cards Are on the Table
Keep Teams Intact, and Bring Them Work
Separating Budgeting from Funding
Run Experiments
Evaluate Progress Toward Goals
What to Watch For
Moving Forward
Why Change Efforts Fail
To Initiate Change, Give People a “Why”
Assess Where the Organization Is Today
Empowerment Takes Trust, Transparency, and Time
Benefits of Empowering Teams
Measuring Empowerment
Growing Empowerment
Inverting the Organization to Support Empowerment
Reducing Context Switching
Growing Self-Sufficient Teams
Aligning Supporting Departments
Setting and Adapting Goals
Most Goals Can—and Should—Change
What to Watch For
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mckinsey business agility
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Tags: Patricia Kong, Todd Miller, Kurt Bittner, Ryan Ripley, Unlocking Business, Satisfy Customers