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Unique : telling your story in the age of brands and social media by Cooke, Phil, 1954-, Cooke, Phil, 1954- Branding faith instant download

  • SKU: EBN-238234226
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Instant download (eBook) Unique : telling your story in the age of brands and social media after payment.
Authors:Cooke, Phil, 1954-, Cooke, Phil, 1954- Branding faith
Pages:updating ...
Year:2012
Publisher:Ventura, Calif. : Regal/From Gospel Light
Language:english
File Size:11.4 MB
Format:pdf
Categories: Ebooks

Product desciption

Unique : telling your story in the age of brands and social media by Cooke, Phil, 1954-, Cooke, Phil, 1954- Branding faith instant download

252 p. ; 22 cm, Revised edition of: Branding faith, c2008, Includes bibliographical references and index, Responding to a media-driven culture -- Losing our voice -- Living in a media-driven culture -- Influence of a compelling brand -- Power of brand perception -- (why it's just as important as reality) -- New religion -- Telling your story -- Right branding tools -- Why social media matters: -- More people than you can imagine are waiting to share your story -- Great design: the language of a generation -- Dark side of branding: -- Digital revolution, chasing relevance, and the marketing conflict -- Branding imperative -- Future of branding faith
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