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Understanding media users : from theory to practice by Wilson, Tony, 1947- instant download

  • SKU: EBN-238250378
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Instant download (eBook) Understanding media users : from theory to practice after payment.
Authors:Wilson, Tony, 1947-
Pages:updating ...
Year:2009
Publisher:Chichester ; Malden, MA : Wiley-Blackwell
Language:english
File Size:10.03 MB
Format:pdf
Categories: Ebooks

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Understanding media users : from theory to practice by Wilson, Tony, 1947- instant download

219 p. ; 24 cm, Includes bibliographical references (p. [176]-203) and index, A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences
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