Understanding enterprise, entrepreneurship, and small business by Bridge, Simon, O'Neill, Ken, 1944-; Cromie, Stan instant download

Understanding enterprise, entrepreneurship, and small business by Bridge, Simon, O'Neill, Ken, 1944-; Cromie, Stan instant download

xxiii, 520 pages : 25 cm, A uniquely comprehensive and accessible guide to the key facts, ideas, theories, and thinking about enterprise and entrepreneurship, this text considers their relationship to small businesses and discusses the methods that are taken to promote them. Outlining the importance of the small business sector and the activity of enterprise development, the authors discuss the meaning of enterprise, its perceived benefits, and the cultural, economic, and political influences which affect the behavior of individuals and groups, Includes bibliographical references and index, I. The concept of enterprise. Introduction -- 1. Why talk about enterprise? -- 2. What does enterprise mean? -- 3. Enterprise in individuals -- 4. Enterprise: the external influences -- 5. Other aspects of enterprise, II. Enterprise and small business. Introduction -- 6. Small business: definitions, characteristics and needs -- 7. Distinctive features of small businesses -- 8. Business growth -- 9. Small is beautiful: entrepreneurship in the bigger business, III. Promoting enterprise. Introduction -- 10. Why intervene? -- 11. Theories, models and assumptions (that might guide intervention) -- 12. Intervention methods (objectives, structures and approaches) -- 13. Intervention evaluation and results -- Afterword. 14. Science, art or magic?