Un brandable. : #HowToSucceedInTheNewBrandSpace by Adz, King, 1969- author instant download

Un brandable. : #HowToSucceedInTheNewBrandSpace by Adz, King, 1969- author instant download

184 pages ; 23 cm, The Unbrandables are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment. Yet this is not to say that this demographic always rejects branding. From Muji in Japan, Mojang in Sweden, and Deus ex Machina in Australia to The Village Voice in New York, and even the California-based fast-food brand In-N-Out Burger, brands both new and established have been able to win over a more skeptical set of consumers by recognizing that honesty is the best policy on practical as well as moral grounds. Unbrandable is the guide, as much as there can be one, to imitating these companies successful marketing strategies. Author Adam Stone examines fifty brands and individuals who have learned how to thrive in this new branding landscape by taking a more creative, transparent approach. Each profile focuses on either a brand that works, an industry professional who has adapted to new branding challenges, an individual who can articulate better than any old-fashioned focus group what the new consumer wants, or a place among them, Berlin and Sao Paulo that flourishes on unbrandable principles.\" Review: Adam N. Stone has identified a subculture that refuses to crow up, settle or sell out. But will they buy in? To answer that question, Stone defines the space where brands must operate if they are to reach the unbrandables, \"Adam N. Stone, aka King Adz, is an advertising and brand professional, a filmmaker and an author. His previous books include The Urban Cookbook, Blek le Rat (as coauthor) and The Stuff You Can't Bottle.\"--Back cover, Includes bibliographical references (pages 179-180) and index, Introduction: It's All changed -- Again -- 55 Moments in Unbrandable Time -- Unbranded Brands: The Beastie Boys -- Unbranded People: Marylin Cayrac -- Define 'Brand' -- Unbranded Brands: Phonebloks -- A Short History of…