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(Ebook) Trust Me Im Lying Confessions of a Media Manipulator 1st Edition by Ryan Holiday ISBN 9781591846284 1591846285

  • SKU: EBN-51502378
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Authors:Ryan Holiday
Year:2012
Publisher:Penguin Group
Language:english
File Size:2.21 MB
Format:pdf
ISBNS:9781101583715, 3b3d3e47-88e1-49ce-bc1f-2f4710c1638d, 3B3D3E47-88E1-49CE-BC1F-2F4710C1638D
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(Ebook) Trust Me Im Lying Confessions of a Media Manipulator 1st Edition by Ryan Holiday ISBN 9781591846284 1591846285

(Ebook) Trust Me Im Lying Confessions of a Media Manipulator 1st Edition by Ryan Holiday - Ebook PDF Instant Download/Delivery: 9781591846284 ,1591846285
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ISBN 10: 1591846285
ISBN 13: 9781591846284
Author: Ryan Holiday

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.   Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today.  Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.   Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.   As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”
 

(Ebook) Trust Me Im Lying Confessions of a Media Manipulator 1st Edition Table of contents:

I | BLOGS MAKE THE NEWS

II | TRADING UP THE CHAIN: HOW TO TURN NOTHING INTO SOMETHING IN THREE WAY-TOO-EASY STEPS

III | THE BLOG CON: HOW PUBLISHERS MAKE MONEY ONLINE

IV | TACTIC #1: THE ART OF THE BRIBE

V | TACTIC #2: TELL THEM WHAT THEY WANT TO HEAR

VI | TACTIC #3: GIVE ’EM WHAT SPREADS

VII | TACTIC #4: HELP THEM TRICK THEIR READERS

VIII | TACTIC #5: SELL THEM SOMETHING THEY CAN SELL (TO BE IN THE NEWS, MAKE NEWS)

IX | TACTIC #6: MAKE IT ALL ABOUT THE HEADLINE

X | TACTIC #7: KILL ’EM WITH PAGEVIEW KINDNESS

XI | TACTIC #8: USE THE TECHNOLOGY AGAINST ITSELF

XII | TACTIC #9: JUST MAKE STUFF UP (EVERYONE ELSE IS DOING IT)

BOOK TWO | THE MONSTER ATTACKS: WHAT BLOGS MEAN

XIII | IRIN CARMON, THE DAILY SHOW, AND ME: THE PERFECT STORM OF HOW TOXIC BLOGGING CAN BE

XIV| THERE ARE OTHERS: THE MANIPULATOR HALL OF FAME

XV | SLACKTIVISM IS NOT ACTIVISM: RESISTING THE TIME AND MIND SUCK OF ONLINE MEDIA

XVI | JUST PASSING THIS ALONG: WHEN NO ONE OWNS WHAT THEY SAY

XVII | CYBERWARFARE: BATTLING IT OUT ONLINE

XVIII | THE MYTH OF CORRECTIONS

XIX | THE TWENTY-FIRST-CENTURY DEGRADATION CEREMONY: BLOGS AS MACHINES OF MOCKERY, SHAME, AND PUNISHMENT

XX | WELCOME TO UNREALITY

XXI | HOW TO READ A BLOG: AN UPDATE ON ACCOUNT OF ALL THE LIES

CONCLUSION: SO . . . WHERE TO FROM HERE?

ACKNOWLEDGMENTS

APPENDIX

NOTES

WORKS CITED

FURTHER READING

INDEX

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Tags: Ryan Holiday, Trust Me Im Lying, Confessions, Media Manipulator

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