(Ebook) Trends in Mobile Technology and Business in the Asia–Pacific Region by Youngjin Yoo, Jae-Nam Lee and Chris Rowley (Eds.) ISBN 9781843342243, 1843342243

(Ebook) Trends in Mobile Technology and Business in the Asia–Pacific Region by Youngjin Yoo, Jae-Nam Lee and Chris Rowley (Eds.) ISBN 9781843342243, 1843342243

This book introduces trends and developments in the area of mobile technology and business in the Asia Pacific region - an area which has emerged as a hotbed for not only much economic development generally, but also the mobile revolution that is sweeping through the globe. Although mobile technology did not originate in the region, over the last decade mobile and wireless technologies and services have rapidly grown in this area. Some companies from this area are taking the leading roles in many aspects of industry (hardware, software and service) and international standard setting organizations as well. The book presents 12 in-depth case studies written by specialists covering many countries in the region in order to provide an evolutionary perspective on mobile technology and business. The book offers both macro-level public policy implications and firm-level strategy for this emerging technology.In-depth case studies of countries written by specialists, including Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore, Taiwan and ThailandAn overview of the emerging trends in both technology and business related to mobile technology in the Asia-Pacific regionA comprehensive survey of the mobile business markets in the region