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(Ebook) Transactions and Strategies : Economics for Management by Robert J. Michaels ISBN 9780538786096, 0538786094

  • SKU: EBN-2432946
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Authors:Robert J. Michaels
Pages:571 pages.
Year:2010
Editon:1
Publisher:South-Western College Pub
Language:english
File Size:4.45 MB
Format:pdf
ISBNS:9780538786096, 0538786094
Categories: Ebooks

Product desciption

(Ebook) Transactions and Strategies : Economics for Management by Robert J. Michaels ISBN 9780538786096, 0538786094

Through its modern approach to managerial economics, TRANSACTIONS AND STRATEGIES: ECONOMICS FOR MANAGERS prepares students to become informed business decision makers by bringing the course materials for managerial economics up to date with the theory and practice of the field. Organized around the idea that transactions are the fundamental unit of economics, and that their governance by markets, contracts, or organizations is the most important economic question for businesses to cope with, this revolutionary text uses vivid examples from around the world to illustrate relevant theory. The first portion of the text covers the familiar economic theory of markets when transactions are standardized while the second half focuses on contracts, risk and asymmetric information, and organizational design.
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