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0 reviewsISBN 10: 1349334820
ISBN 13: 978-1349334827
Author: Christian Potschka
List of Figures and Tables
Introduction
Theorizing Broadcasting Marketization
The Logic of Comparison
From the Origins of Broadcasting to the Postwar Period 1920–45
Welfare State and Broadcasting Duopoly 1945–55
Social Democratic Consensus and BBC2 1955–64
A Changing Society 1964–79
The Battle for Broadcasting 1955–69
From Public Oligopoly to Commercial Competition 1970–82
Competition 1982–89
Reunification and Consolidation 1990–2004
Centralized Governance the Three-Step Test and Beyond 2004 Onwards
Interdependencies between Public and Private Sector
Implications and Responses
The Market and the State
The Turn to Market-Driven Politics 1979–90
From Broadcasting to Communications Policy 1990–2003
Ofcom Public Value and Beyond 2003 Onwards
From the Origins of Broadcasting to the Postwar Period 1920–45
From Partial Sovereignty towards Independence 1945–55
Short Biographies of Interviewees
Bibliography
Index
Copyright
towards a market in broadcasting
broad marketing
a broad-scope market strategy
broadcast marketing strategy
broadcasting market
Tags: Christian Potschka, Towards a Market, Communications Policy
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