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(Ebook) Tourism SMES, Service Quality and Destination Competitiveness by E Jones, C Haven ISBN 9780851990118, 9781845930882, 0851990118, 1845930886

  • SKU: EBN-1641886
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5.0

13 reviews
Instant download (eBook) Tourism SMES, Service Quality and Destination Competitiveness after payment.
Authors:E Jones, C Haven
Pages:400 pages.
Year:2005
Editon:First
Publisher:CABI
Language:english
File Size:2.37 MB
Format:pdf
ISBNS:9780851990118, 9781845930882, 0851990118, 1845930886
Categories: Ebooks

Product desciption

(Ebook) Tourism SMES, Service Quality and Destination Competitiveness by E Jones, C Haven ISBN 9780851990118, 9781845930882, 0851990118, 1845930886

This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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