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(Ebook) Total Relationship Marketing by Evert Gummesson ISBN 9780585458083, 9780750654074, 0585458081, 0750654074

  • SKU: EBN-1805522
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4.7

11 reviews
Instant download (eBook) Total Relationship Marketing after payment.
Authors:Evert Gummesson
Pages:350 pages.
Year:2002
Editon:2
Language:english
File Size:1.57 MB
Format:pdf
ISBNS:9780585458083, 9780750654074, 0585458081, 0750654074
Categories: Ebooks

Product desciption

(Ebook) Total Relationship Marketing by Evert Gummesson ISBN 9780585458083, 9780750654074, 0585458081, 0750654074

Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students. Customer Relationship Management (CRM) is a key feature throughout this newly revised editionComprehensive coverage on the Internet, e-Business and one-to one marketingNew examples, cases, concepts and references have been added to aid the reader
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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