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(Ebook) Thought Leadership : Prompting Businesses to Think and Learn by Laurie Young ISBN 9780749465117, 9780749476342, 9780749465124, 0749465115, 0749476346, 0749465123

  • SKU: EBN-43847400
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4.5

19 reviews
Instant download (eBook) Thought Leadership : Prompting Businesses to Think and Learn after payment.
Authors:Laurie Young
Pages:330 pages.
Year:2013
Editon:1
Publisher:Kogan Page Limited
Language:english
File Size:2.73 MB
Format:pdf
ISBNS:9780749465117, 9780749476342, 9780749465124, 0749465115, 0749476346, 0749465123
Categories: Ebooks

Product desciption

(Ebook) Thought Leadership : Prompting Businesses to Think and Learn by Laurie Young ISBN 9780749465117, 9780749476342, 9780749465124, 0749465115, 0749476346, 0749465123

Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies.
Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world's acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face.
Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young's accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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