(Ebook) Thinking with Type by Ellen Lupton ISBN 9781616890223, 1616890223

(Ebook) Thinking with Type by Ellen Lupton ISBN 9781616890223, 1616890223

Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics. - I Love TypographyThe best-selling Thinking with Type in a revised and expanded second edition:Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.This revised edition includes forty-eight pages of new content with the latest information onstyle sheets for print and the webthe use of ornaments and captionslining and non-lining numeralsthe use of small caps and enlarged capitalsmixing typefacesfont formats and font licensingPlus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations.Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively.Fans of Thinking with Type will love Ellen Lupton's new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designer.