The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue by Hyder, Shama, 1985- instant download

The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue by Hyder, Shama, 1985- instant download

xvi, 239 p. : 23 cm, \"All new content on Google+, Facebook advertising, SEO, and more!\" --Cover, Online marketing basics -- Websites and blogging -- Search Engine Optimization (SEO) : the art and science of driving traffic to your website -- Social media marketing : what you need to know before you start -- Facebook : with 750 million users and growing, this giant can't be ignored -- Twitter : the grand bazaar of social networking sites -- LinkedIn : the place where professionals go -- Google+ : the fatest growing social networking site -- Social advertising : Groupon, LivingSocial, and Facebook ads...oh my! -- Video : the most powerful social medium -- Creating a social media policy for your organization -- A final word on social media : tools for attracting even more business -- Burning questions and answers : taking questions and dishing out answers and advice -- Social media marketing case studies : highlighting real-world best practices, Includes index