The visionary package : using packaging to build effective brands by Meyers, Herbert M, Gerstman, Richard instant download

The visionary package : using packaging to build effective brands by Meyers, Herbert M, Gerstman, Richard instant download

Includes bibliographical references and index, Introduction: What is visionary packaging -- section 1. Packaging, from horseback to hypermarkets: The ubiquitous package ; The evolution of packaging ; The commercial power of packaging -- section 2. The consumer mindset: Package design and the consumer ; Consumer attitudes and concerns ; A broader view ; Emotional purchasing ; The lifestyle influence -- section 3. Connecting the package with the consumer: Shaping up ; The package in the retail store ; Wal-Mart and everyone else -- Packaging as a promotional tool ; The package on the road -- section 4. Trends in visionary packaging: Brand packaging ; The obvious is not always obvious ; The designer as a business partner ; Packaging politics ; Virtual packaging management ; All you need to know -- Section 5. The future of visionary packaging: Package opportunities and challenges ; What's ahead ; The information bubble ; The digital package ; New challenges for marketers and package designers ; On your mark -- get ready -- get set -- GO!