The venture imperative : a new model for corporate innovation by Mason, Heidi, 1952-, Rohner, Tim, 1961- instant download

The venture imperative : a new model for corporate innovation by Mason, Heidi, 1952-, Rohner, Tim, 1961- instant download

xiv, 358 pages : 25 cm, Includes bibliographical references (pages 341-344) and index, Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value