(Ebook) The Signals Are Talking: Why Today's Fringe is Tomorrow's Mainstream by Amy Webb ISBN 9781541788237, 9781610396660, 9781610396677, 1541788230, 1610396669, 1610396677

(Ebook) The Signals Are Talking: Why Today's Fringe is Tomorrow's Mainstream by Amy Webb ISBN 9781541788237, 9781610396660, 9781610396677, 1541788230, 1610396669, 1610396677

A Fast Company best book of the year. A Washington Post bestseller. Winner of the 2017 Axiom Business Book Award in Business Technology. How do you tell a real trend from the merely trendy? How, for example, will a technology--like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things--affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think--and how should we prepare for it now? In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the "true signals"--those patterns that will coalesce into a trend with the potential to change everything-and land on the right side of disruption. The future, Webb shows, isn't something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what's to come--challenging us to create our own preferred futures.