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(Ebook) The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy by Dr David Forbes, D Forbes ISBN 9781137502049, 9781349699377, 1137502045, 1349699373, 2015002535

  • SKU: EBN-35376174
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Instant download (eBook) The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy after payment.
Authors:Dr David Forbes, D Forbes
Pages:254 pages.
Year:2014
Editon:2015
Publisher:Palgrave MacMillan
Language:english
File Size:7.16 MB
Format:pdf
ISBNS:9781137502049, 9781349699377, 1137502045, 1349699373, 2015002535
Categories: Ebooks

Product desciption

(Ebook) The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy by Dr David Forbes, D Forbes ISBN 9781137502049, 9781349699377, 1137502045, 1349699373, 2015002535

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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