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(Ebook) The SAGE Handbook Of Service-Dominant Logic by Stephen L. Vargo, Robert F. Lusch ISBN 9781526402837, 9781526455482, 9781526455505, 9781787851900, 1526402831, 152645548X, 1526455501, 1787851907

  • SKU: EBN-12100174
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4.8

13 reviews
Instant download (eBook) The SAGE Handbook Of Service-Dominant Logic after payment.
Authors:Stephen L. Vargo, Robert F. Lusch
Pages:801 pages.
Year:2019
Editon:1st Edition
Publisher:SAGE Publications
Language:english
File Size:14.96 MB
Format:pdf
ISBNS:9781526402837, 9781526455482, 9781526455505, 9781787851900, 1526402831, 152645548X, 1526455501, 1787851907
Categories: Ebooks

Product desciption

(Ebook) The SAGE Handbook Of Service-Dominant Logic by Stephen L. Vargo, Robert F. Lusch ISBN 9781526402837, 9781526455482, 9781526455505, 9781787851900, 1526402831, 152645548X, 1526455501, 1787851907

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study:
Part 1: Introduction and Background
Part 2: Value Cocreation
Part 3: Service Exchange
Part 4: Service Ecosystems
Part 5: Institutions and Institutional Arrangements
Part 6: Resources and Resource Integration
Part 7: Actors and Practices
Part 8: Innovation
Part 9: Midrange Theory
Part 10: Selected Applications
Part 11: Reflections and Prospects
This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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