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(Ebook) The SAGE Handbook of Marketing Theory by Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski (eds.) ISBN 9781847875051, 9781446270516, 9781446222454, 9781446206980, 184787505X

  • SKU: EBN-6864956
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4.6

19 reviews
Instant download (eBook) The SAGE Handbook of Marketing Theory after payment.
Authors:Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski (eds.)
Pages:544 pages.
Year:2009
Editon:1
Publisher:SAGE
Language:english
File Size:4.19 MB
Format:pdf
ISBNS:9781847875051, 9781446270516, 9781446222454, 9781446206980, 184787505X
Categories: Ebooks

Product desciption

(Ebook) The SAGE Handbook of Marketing Theory by Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski (eds.) ISBN 9781847875051, 9781446270516, 9781446222454, 9781446206980, 184787505X

This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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