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(Ebook) The SAGE Handbook Of Marketing Ethics by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor ISBN 9781529709292, 9781529736786, 9781529737677, 1529709296, 1529736781, 1529737672

SKU: EBN-23470820

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4.6

41 reviews

Instant download (eBook) The SAGE Handbook Of Marketing Ethics after payment.

Authors:Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor

Pages:577 pages.

Year:2021

Editon:1st Edition

Publisher:SAGE Publications

Language:english

File Size:13.19 MB

Format:pdf

ISBNS:9781529709292, 9781529736786, 9781529737677, 1529709296, 1529736781, 1529737672

Categories: Ebooks

Product desciption

(Ebook) The SAGE Handbook Of Marketing Ethics by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor ISBN 9781529709292, 9781529736786, 9781529737677, 1529709296, 1529736781, 1529737672

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

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