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(Ebook) The Role of Franchising on Industry Evolution: Assessing the Emergence of Franchising and its Impact on Structural Change by Rosalind Beere (auth.) ISBN 9783319490632, 9783319490649, 331949063X, 3319490648

  • SKU: EBN-5881750
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4.7

32 reviews
Instant download (eBook) The Role of Franchising on Industry Evolution: Assessing the Emergence of Franchising and its Impact on Structural Change after payment.
Authors:Rosalind Beere (auth.)
Pages:230 pages.
Year:2017
Editon:1
Publisher:Palgrave Macmillan
Language:english
File Size:1.93 MB
Format:pdf
ISBNS:9783319490632, 9783319490649, 331949063X, 3319490648
Categories: Ebooks

Product desciption

(Ebook) The Role of Franchising on Industry Evolution: Assessing the Emergence of Franchising and its Impact on Structural Change by Rosalind Beere (auth.) ISBN 9783319490632, 9783319490649, 331949063X, 3319490648

The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Evolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry’s structure from one of fragmentation to one of consolidation.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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