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(Ebook) The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management by Pekka Aula, Jouni Heinonen ISBN 9783319220079, 3319220071

  • SKU: EBN-5235804
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Instant download (eBook) The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management after payment.
Authors:Pekka Aula, Jouni Heinonen
Pages:224 pages.
Year:2016
Editon:1
Publisher:Springer International Publishing
Language:english
File Size:2.95 MB
Format:pdf
ISBNS:9783319220079, 3319220071
Categories: Ebooks

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(Ebook) The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management by Pekka Aula, Jouni Heinonen ISBN 9783319220079, 3319220071

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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