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(Ebook) The public relations firm by Pritchard, Robert D.; Smith, Stacey ISBN 9781606496640, 9781606496657, 1606496646, 1606496654

  • SKU: EBN-5267504
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5.0

27 reviews
Instant download (eBook) The public relations firm after payment.
Authors:Pritchard, Robert D.; Smith, Stacey
Pages:200 pages.
Year:2015
Editon:First edition
Publisher:Business Expert Press
Language:english
File Size:3.26 MB
Format:pdf
ISBNS:9781606496640, 9781606496657, 1606496646, 1606496654
Categories: Ebooks

Product desciption

(Ebook) The public relations firm by Pritchard, Robert D.; Smith, Stacey ISBN 9781606496640, 9781606496657, 1606496646, 1606496654

This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations agencies. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations agencies
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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