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(Ebook) The Psychology of Food Choice (Frontiers in Nutritional Science) by R. Shepherd, M. Raats ISBN 0851990320

  • SKU: EBN-2201920
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Instant download (eBook) The Psychology of Food Choice (Frontiers in Nutritional Science) after payment.
Authors:R. Shepherd, M. Raats
Pages:409 pages.
Year:2006
Editon:First
Publisher:CABI
Language:english
File Size:2.5 MB
Format:pdf
ISBNS:0851990320
Categories: Ebooks

Product desciption

(Ebook) The Psychology of Food Choice (Frontiers in Nutritional Science) by R. Shepherd, M. Raats ISBN 0851990320

One of the central problems in nutrition is the difficulty of getting people to change their dietary behaviours so as to bring about an improvement in health. What is required is a clearer understanding of the motivations of consumers, barriers to changing diets and how we might have an impact upon dietary behaviour. This book brings together theory, research and applications from psychology and behavioural sciences applied to dietary behaviour. The authors are all international leaders in their respective fields and together give an overview of the current understanding of consumer food choice.
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