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(Ebook) The Price Advantage (Wiley Finance) by Michael V. Marn Eric V. Roegner Craig C. Zawada ISBN 9780471466697, 9780471690023, 0471466697, 0471690023

  • SKU: EBN-1726194
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Instant download (eBook) The Price Advantage (Wiley Finance) after payment.
Authors:Michael V. Marn Eric V. Roegner Craig C. Zawada
Pages:304 pages.
Year:2004
Editon:1
Language:english
File Size:3.16 MB
Format:pdf
ISBNS:9780471466697, 9780471690023, 0471466697, 0471690023
Categories: Ebooks

Product desciption

(Ebook) The Price Advantage (Wiley Finance) by Michael V. Marn Eric V. Roegner Craig C. Zawada ISBN 9780471466697, 9780471690023, 0471466697, 0471690023

The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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