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The Platformisation of Consumer Culture: A Digital Methods Guide by Alessandro Caliandro, Alessandro Gandini, Lucia Bainotti, Guido Anselmi ISBN 9781041188711, 9781003707264, 9789463729567, 1041188714, 1003707262, 9463729569 instant download

  • SKU: EBN-239570174
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4.6

38 reviews
Instant download (eBook) The Platformisation of Consumer Culture: A Digital Methods Guide after payment.
Authors:Alessandro Caliandro, Alessandro Gandini, Lucia Bainotti, Guido Anselmi
Pages:280 pages
Year:2025
Publisher:Routledge
Language:english
File Size:8.41 MB
Format:pdf
ISBNS:9781041188711, 9781003707264, 9789463729567, 1041188714, 1003707262, 9463729569
Categories: Ebooks

Product desciption

The Platformisation of Consumer Culture: A Digital Methods Guide by Alessandro Caliandro, Alessandro Gandini, Lucia Bainotti, Guido Anselmi ISBN 9781041188711, 9781003707264, 9789463729567, 1041188714, 1003707262, 9463729569 instant download

This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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