(Ebook) The Oxford handbook of pricing management 1st Edition by Ozalp Ozer, Robert Phillips ISBN 9780199543175 0199543178

(Ebook) The Oxford handbook of pricing management 1st Edition by Ozalp Ozer, Robert Phillips ISBN 9780199543175 0199543178

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Product details:

ISBN 10: 0199543178
ISBN 13: 9780199543175
Author: Ozalp Ozer, Robert Phillips

(Ebook) The Oxford handbook of pricing management 1st Edition Table of contents:

Part I Introduction

1. Introduction

Özalp Özer and Robert Phillips

Part II Pricing in Selected Industries

2. Why Are Prices Set the Way They Are?

Robert Phillips

3. Airline Pricing

Brenda A. Barnes

4. Electric Power Pricing

Robert Wilson

5. Health Care Pricing in the United States: The Case of Hospitals

E. Andrew Boyd

6. Pricing in Restaurants

Sheryl E. Kimes, Robert Phillips, and Lisabet Summa

7. Pricing of On-line Display Advertising

Madhu Vudali and Andy Atherton

8. Consumer Credit Pricing

Simon Caufield

9. Wireless Services Pricing in the United States

Jon Zimmerman

10. For What IT’s Worth: Pricing Internal IT Services

Diogo Rau and Paul Willmott

11. Television Advertisement Pricing in the United States

Robert Phillips and Graham Young

12. Pricing in the Cruise Line Industry

Warren H. lieberman

13. Less-than-Truckload Pricing

Edward Kintz

14. Pricing in the North American Protein Industry

Michael Neal, Robert D. Pierce, Michael Freimer, and Sushil Verma

15. Wine Pricing in the United States

Warren Bidmead

16. Pricing and Sales Practices at the Grand Bazaar of İstanbul

Yosun Denizeri

Part III Pricing Fundamentals

17. Price Theory in Economics

Thomas A. Weber

18. Models of Demand

Garrett J. Van Ryzin

19. Game Theory Models of Pricing

Praveen K. Kopalle and Robert A. Shumsky

20. Behavioral Issues in Pricing Management

Özalp Özer and Yanchong Zheng

Part IV Pricing Tactics

21. Customized Pricing

Robert Phillips

22. Nonlinear Pricing

Shmuel S. Oren

23. Dynamic List Pricing

Yossi Aviv and Gustavo Vulcano

24. Sales Promotions

Robert C. Blattberg and Richard A. Briesch

25. Markdown Management

Rama Ramakrishnan

26. Revenue Management

Kalyan Talluri

27. Auction Pricing

Richard Steinberg

28. Services Engineering: Design and Pricing of Service Features

Guillermo Gallego and Catalina Stefanescu

29. Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information

Murat Kaya and Özalp Özer

30. Pricing and Inventory Management

Xin Chen and David Simchi-Levi

Part V Organization and Processes

31. Structuring and Managing an Effective Pricing Organization

Mike Simonetto, Larry Montan, Julie Meehan, and Junko Kaji

32. Global Pricing Strategy

Greg Cudahy, Thomas G. Jacobson, Tiago Salvador, and Julian Short

33. Using Lean Six Sigma to Improve Pricing Execution

Manmohan S. Sodhi and Navdeep S. Sodhi

34. Pricing with Confidence in Business-to-Business Settings

Thomas G. Jacobson, Tiffany Gilbert, Michelle Mahoney, and Tiago Salvador

Part VI Current Challenges and Future Prospects

35. Current Challenges and Future Prospects for Pricing Management

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