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(Ebook) The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, 2nd Edition by Kivi Leroux Miller ISBN 9781119771036, 111977103X

  • SKU: EBN-38184994
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Instant download (eBook) The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, 2nd Edition after payment.
Authors:Kivi Leroux Miller
Pages:267 pages.
Year:2021
Editon:2
Publisher:Wiley
Language:english
File Size:3.78 MB
Format:pdf
ISBNS:9781119771036, 111977103X
Categories: Ebooks

Product desciption

(Ebook) The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, 2nd Edition by Kivi Leroux Miller ISBN 9781119771036, 111977103X

Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for you and your organization, no matter how understaffed or underfunded. You’ll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy techniques, both offline and online. The Nonprofit Marketing Guide boils down the best of today’s nonprofit marketing theories into practical, cost-effective, can-do strategies and uncovers the street-tested tactics that you really can pull off on your own. You’ll also find concrete tips on how to sit down and produce nearly two dozen specific marketing publications for your nonprofit and additional resources on the companion website. Over the last seven years, the author has done a significant amount of new research via their annual Nonprofit Communications Trends Reports, where 650+ nonprofits take an extensive survey. This new data on the communications goals, strategies, objectives and tactics most often used in the nonprofit sector will be integrated throughout the revision.
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