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Available5.0
20 reviews
ISBN-10 : 1423785452
ISBN-13 : 9781423785453
Author: New Strategist Publications
The fourth edition of The Millennials: Americans Born 1977 to 1994 is two books in one: it provides a demographic and socioeconomic profile of the Millennial generation, which spanned the ages of 15 to 32 in 2009, and it includes a special supplement on the iGeneration--children under age 15. The Millennial generation numbers 76 million and accounts for 25 percent of the total population--almost equal to the Baby-Boom's share. The iGeneration numbers 57 million and accounts for another 19 percent of the population.
The Millennials: Americans Born 1977 to 1994 examines young adults who are establishing themselves in the household and labor market at a difficult time. This large generation is critical for business success. Not only is it responsible for putting the first African American in the White House, but its technological sophistication makes or breaks many products and services. In these difficult economic times, perhaps no generation is more important to business than Millennials. The Millennials will tell you what you need to know.
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Tags: The Millennials, Americans Born, New Strategist Publications,
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