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(Ebook) The Marketing Director's Role in Business Planning and Corporate Governance by Gerald Michaluk ISBN 9780470515808, 9780470986653, 0470515805, 0470986654

  • SKU: EBN-1803822
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Instant download (eBook) The Marketing Director's Role in Business Planning and Corporate Governance after payment.
Authors:Gerald Michaluk
Pages:312 pages.
Year:2008
Editon:1
Language:english
File Size:11.61 MB
Format:pdf
ISBNS:9780470515808, 9780470986653, 0470515805, 0470986654
Categories: Ebooks

Product desciption

(Ebook) The Marketing Director's Role in Business Planning and Corporate Governance by Gerald Michaluk ISBN 9780470515808, 9780470986653, 0470515805, 0470986654

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process.Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs. 
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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