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(Ebook) The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments by Michael Dunn ISBN 9780470443798, 9780470443811, 9780787998325, 0470443790, 0470443812, 078799832X

  • SKU: EBN-1840470
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4.6

13 reviews
Instant download (eBook) The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments after payment.
Authors:Michael Dunn
Pages:464 pages.
Year:2009
Editon:1
Language:english
File Size:2.11 MB
Format:pdf
ISBNS:9780470443798, 9780470443811, 9780787998325, 0470443790, 0470443812, 078799832X
Categories: Ebooks

Product desciption

(Ebook) The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments by Michael Dunn ISBN 9780470443798, 9780470443811, 9780787998325, 0470443790, 0470443812, 078799832X

Making accountable marketing decisions to improve the efficiency of spendingIn this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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