(Ebook) The Management of Technology and Innovation: A Strategic Approach, 2nd Edition by Margaret A. White, Garry D. Bruton ISBN 9780538478229, 0538478225

(Ebook) The Management of Technology and Innovation: A Strategic Approach, 2nd Edition by Margaret A. White, Garry D. Bruton ISBN 9780538478229, 0538478225

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.