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(Ebook) The Management of Intangibles: The Organisations Most Valuable Assets (Routledge Advances in Management and Business Studies) by A. Bounfour ISBN 9780203465035, 9780415224932, 9780585452319, 0203465032, 0415224934, 0585452318

  • SKU: EBN-1706732
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Instant download (eBook) The Management of Intangibles: The Organisations Most Valuable Assets (Routledge Advances in Management and Business Studies) after payment.
Authors:A. Bounfour
Pages:336 pages.
Year:2003
Editon:1
Publisher:Routledge
Language:english
File Size:1.35 MB
Format:pdf
ISBNS:9780203465035, 9780415224932, 9780585452319, 0203465032, 0415224934, 0585452318
Categories: Ebooks

Product desciption

(Ebook) The Management of Intangibles: The Organisations Most Valuable Assets (Routledge Advances in Management and Business Studies) by A. Bounfour ISBN 9780203465035, 9780415224932, 9780585452319, 0203465032, 0415224934, 0585452318

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.
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