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(Ebook) The Library PR Handbook: High-impact Communications by Mark R. Gould ISBN 9780838910023, 0838910025

  • SKU: EBN-1782306
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$ 32 $ 40 (-20%)

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4.4

6 reviews
Instant download (eBook) The Library PR Handbook: High-impact Communications after payment.
Authors:Mark R. Gould
Pages:125 pages.
Year:2009
Publisher:Amer Library Assn Editions
Language:english
File Size:1.8 MB
Format:pdf
ISBNS:9780838910023, 0838910025
Categories: Ebooks

Product desciption

(Ebook) The Library PR Handbook: High-impact Communications by Mark R. Gould ISBN 9780838910023, 0838910025

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public service announcements; the how-tos of amplifying your message through partnerships; the means to develop affordable podcasts, savvy outreach programs, and special events; and tips for using gaming to build excitement. Written by high-profile experts in the PR field, "The Library PR Handbook" is the essential reader for those looking to spice up their library's message and get the word out.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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