(Ebook) The LESI Guide to Licensing Best Practices: Strategic Issues and Contemporary Realities by Robert Goldscheider ISBN 9780471219521, 9780471423188, 0471219525, 0471423181

(Ebook) The LESI Guide to Licensing Best Practices: Strategic Issues and Contemporary Realities by Robert Goldscheider ISBN 9780471219521, 9780471423188, 0471219525, 0471423181

A definitive resource for professionals in licensing and technology management In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including: Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin AmericaTechnology valuationTechnology management consultingLicensing agreements and strategic partnershipsThe expansion of the licensing professionPatent procedures and protection in EuropeTrade secrets law and intellectual property assetsIssues in copyright, software, and Web sitesTrademarks, trade names, and trade dressLicensing in the biotechnology industryPharmaceutical licensingUniversity licensing trendsTechnology rights that are financial assets and instrumentsIC-based corporate carve-outsLicensing and litigationADR