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(Ebook) The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning ISBN 9780787976750, 9780787981075, 078797675X, 0787981079

  • SKU: EBN-1660858
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Instant download (eBook) The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative after payment.
Authors:Stephen Denning
Pages:384 pages.
Year:2005
Editon:1
Publisher:Jossey-Bass
Language:english
File Size:1.53 MB
Format:pdf
ISBNS:9780787976750, 9780787981075, 078797675X, 0787981079
Categories: Ebooks

Product desciption

(Ebook) The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning ISBN 9780787976750, 9780787981075, 078797675X, 0787981079

In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.
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