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(Ebook) The Law of Marketing (Special Topics Collection) by Lynda J. Oswald ISBN 9781439079249, 1439079242

  • SKU: EBN-2471616
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$ 32 $ 40 (-20%)

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4.7

21 reviews
Instant download (eBook) The Law of Marketing (Special Topics Collection) after payment.
Authors:Lynda J. Oswald
Pages:443 pages.
Year:2010
Editon:2nd
Publisher:South-Western College/West
Language:english
File Size:3.61 MB
Format:pdf
ISBNS:9781439079249, 1439079242
Categories: Ebooks

Product desciption

(Ebook) The Law of Marketing (Special Topics Collection) by Lynda J. Oswald ISBN 9781439079249, 1439079242

Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING traces a product's life cycle - from development to distribution to promotion to sale - and addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING is designed help you become a successful manger who knows how to avoid legal problems and make informed decisions.
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