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The Invention of Design by Maggie Gram ISBN 9781541600638, 1541600630 instant download

  • SKU: EBN-236510488
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Instant download (eBook) The Invention of Design after payment.
Authors:Maggie Gram
Pages:updating ...
Year:2025
Publisher:Basic Books
Language:english
File Size:17.16 MB
Format:epub
ISBNS:9781541600638, 1541600630
Categories: Ebooks

Product desciption

The Invention of Design by Maggie Gram ISBN 9781541600638, 1541600630 instant download

From a brilliant cultural historian, “a secret history of the twentieth century” (Louis Menand) told through the story of design and its utopian promises
Design has penetrated every dimension of contemporary society, from classrooms to statehouses to corporate boardrooms. It’s seen as a kind of mega-power, one that can solve all our problems and elevate our experiences to make a more beautiful, more functional world. 
  
But there’s a backstory here. In The Invention of Design, designer and historian Maggie Gram investigates how, over the twentieth century, our economic hopes, fears, and fantasies shaped the idea of “design”—then repeatedly redefined it. Nearly a century ago, resistance to New Deal–era government intervention helped transform design from an idea about aesthetics into one about function. And at century’s end, the dot-com crash brought us “design...
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