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(Ebook) The Insight Discipline : Crafting New Marketplace Understanding That Makes a Difference by Liam Fahey ISBN 9781839827303, 1839827300

  • SKU: EBN-51684870
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4.4

9 reviews
Instant download (eBook) The Insight Discipline : Crafting New Marketplace Understanding That Makes a Difference after payment.
Authors:Liam Fahey
Pages:420 pages.
Year:2020
Editon:1
Publisher:Emerald Publishing Limited
Language:english
File Size:4.84 MB
Format:epub
ISBNS:9781839827303, 1839827300
Categories: Ebooks

Product desciption

(Ebook) The Insight Discipline : Crafting New Marketplace Understanding That Makes a Difference by Liam Fahey ISBN 9781839827303, 1839827300

In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you'll see how to use new insight to influence thinking, decisions and action at any organizational level. This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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