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(Ebook) The Innovative Lean Enterprise Using the Principles of Lean to Create and Deliver Innovation to Customers 1st Edition by Jr Anthony Sgroi ISBN 9780429255540 0429255543

  • SKU: EBN-12051634
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Authors:Jr., Anthony Sgroi (Author)
Year:2013
Editon:1
Publisher:Productivity Press
Language:english
File Size:13.52 MB
Format:pdf
ISBNS:9780429255540, 9781482203905, 9781482203912, 0429255543, 1482203901, 148220391X
Categories: Ebooks

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(Ebook) The Innovative Lean Enterprise Using the Principles of Lean to Create and Deliver Innovation to Customers 1st Edition by Jr Anthony Sgroi ISBN 9780429255540 0429255543

(Ebook) The Innovative Lean Enterprise Using the Principles of Lean to Create and Deliver Innovation to Customers 1st Edition by Jr Anthony Sgroi - Ebook PDF Instant Download/Delivery: 9780429255540 ,0429255543
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Product details:

ISBN 10: 0429255543
ISBN 13: 9780429255540
Author: Jr Anthony Sgroi

This book explains how to use Lean principles to drive innovation and strategic portfolio planning. It outlines simple yet powerful visual Lean tools that can enhance idea generation and product development. It discusses customer value in the form of the benefits customers desire and walks readers through the processes of using Lean techniques to effectively evaluate the quality of any prospective marketing opportunity. Filled with examples that readers can easily relate to, it includes examples from a variety of industries including healthcare.
 

(Ebook) The Innovative Lean Enterprise Using the Principles of Lean to Create and Deliver Innovation to Customers 1st Edition Table of contents:

1 Visual Strategy

First Parameter of Strategy

Utility

Emotion

Second Parameter of Strategy

Third Parameter of Strategy

Fourth Parameter of Strategy

Strategy Icon

Conclusion

Chapter Overviews

Chapter 2: Understanding the Current State

Chapter 3: Opportunity Identification

Chapter 4: Idea Generation

Chapter 5: Delivering Profitable Innovation to Targeted Customers

Chapter 6: Barriers to Imitation

Chapter 7: Applications of Graphical Strategy Tools

Chapter 8: Ranking Offerings

Chapter 9: Strategy Transformation Process

Chapter 10: Strategy Transformation Example

Chapter 11: Alignment and Position Statements

2 Understanding the Current State

2-D Perceptual Map

2-D Map

Utility Knife Industry

First Innovation: The Retractable Utility Knife

Second Innovation: Quick Blade Change

Third Innovation: Folding Utility Knives

Switchback Knife

Product Features: Lock-Back-Style Folding Utility Knives

Product Features: Folding Retractable Utility Knife with Blade Storage

Product Features: Fast-Open Gravity Utility Knife

Conclusion

3 Opportunity Identification

Must-Be Requirements

One-Dimensional Requirements

Attractive Requirements

Top Portion of Product Fulfillment Map

Acquisition

Product Use

Barriers to Use

Product Robustness

End of Life

Left-Side Portion of Product Fulfillment Map

Utility: Product Function Category

Risk: Category in Which Customers Seek Risk Avoidance

Simplicity or Convenience

Emotional Well-Being or Social Well-Being

Supports the Green Movement

Financial

Product Fulfillment Map Example

Opportunity Scores

Conclusion

4 Idea Generation

Internal Perspective Techniques

Surveys

Focus Groups

One-on-One Interview

Intercepts

Product User Testing

Customer Feedback and Complaints

Ethnographic Research

Idea Generation

Problem Solution Statement

Job Mapping

Internal Ideation Methods

Brain Writing

Brain Walking

Worst Idea

Patent Prompts

Picture Prompts

White Board Technique

External Perspective Techniques

Looking to Alternative Industries

Looking to Alternate Strategic Groups

Looking at Different Buyer Groups

Looking to Complementary Product and Service Offerings

Adding or Removing Functional or Emotional Characteristics

Identifying New Trends

Conclusion

5 Delivering Profitable Innovation to Targeted Customers

Utility

Emotion

Conclusion

6 Barriers to Imitation

Brand Power

Firm’s Knowledge

Customer Relationships

Supplier Relationships

High-Efficiency Operations

Skill of People

Processes

Technology and Money

Regulatory Pioneering

Economies of Scale

Switching Cost of the Consumer

Intellectual Property

Patents

Types of Patents

Patent Claims

The Power of Patent Pending (a defensive tool)

Trademarks

Trade Dress as an IP Tool

Copyrights as an IP Tool

Trade Secrets as an IP Tool

Conclusion

7 Applications of Graphical Strategy Tools

SWOT Analysis

Strength

Weakness

Opportunities

Threats

Balanced Scorecard Approach

Learning and Growth Perspective

Business Process Perspective

Customer Perspective

Financial Perspective

Disruptive Innovation

New Market Disruptions

Low-End Disruptions

Conclusion

8 Ranking Offerings

Conclusion

9 Strategy Transformation Process

10 Strategy Transformation Example

Conclusion

11 Alignment and Position Statements

Conclusion

12 Epilogue

Bibliography

Appendix 1

Appendix 2

Appendix 3

Notes

Index

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Tags: Jr Anthony Sgroi, Innovative Lean Enterprise, Lean, Deliver Innovation

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